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OkRexel
offers its customers innovative, efficient and sustainable electrical solutions. Our teams' expertise, our worldwide branch network and our diversified offer make the Group the partner of choice for the whole electrical sector, on the industrial, residential and commercial markets.
€13.3 bn in sales in 2017
104
logistics structures
2,000
branches
26
countries
27,000
employees
North America
Canada, US
35%
of 2017 sales
2017 sales breakdown by end market:
Commercial: 57%
Industrial: 36%
Residential: 7%
550
branches
8,500
employees
2
countries
Europe
Austria, Belgium, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Norway, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, the Netherlands, United Kingdom
55%
of 2017 sales
2017 sales breakdown by end market:
Commercial: 43%
Industrial: 26%
Residential: 31%
1,200
branches
16,000
employees
18
countries
Asia-Pacific
Australia, China (including Hong Kong), India, New Zealand, Saudi Arabia, UAE
10%
of 2017 sales
2017 sales breakdown by end market:
Commercial: 21%
Industrial: 59%
Residential: 20%
250
branches
2,500
employees
6
countries
€1.9bn
webshop sales
+ 1 m
electrical equipment product references
Nearly
5,000
recruitments in 2017
60 %
sales in countries where Rexel has a market share above 15%
650,000
active customers
Nearly
€1.8bn
sales of energy efficiency and renewable energy products
More than
5 countries
have online sales rate above 30%
56 %
total investments made in digital transformation
150,000
people benefitted from projects supported by the Rexel Foundation
8,000
employees have become shareholders since 2007
More than
20,000
employees received training in 2017
35 %
reduction of greenhouse gas emissions vs. 2010
With its relocation in 2017, the Basel branch acquired an Autostore. Representing a true innovation in logistics, and already in use at four of the Group's locations, this fully automated storage and preparation solution optimizes the storage conditions of close to 15,000 products and allows customers to enjoy even faster service.
On its Innovation Day in May 2017, the Rexel Foundation and its partners awarded the project “Colibri,” which was designed by participants to fight fuel poverty in the area of single-family housing. Offering free, personalized energy saving advice, this community development solution receives financial support from the Rexel Foundation.
Nathalie Wright has joined Rexel's Executive Committee as Group Digital and IT Transformation Director. She is in charge of defining and implementing the digital strategy at the heart of Rexel's transformation.
Rexel has won a major contract for a cabling project in Russia. The Group proved itself to be the most reliable choice thanks to its market knowledge and expertise in export procedures. Its special relationship with various partners enabled it to better establish the customer's needs in order to offer a competitive and fully customized solution.
With a special focus on digital developments, this year's Rexel Expo Paris was held in October and welcomed 14,000 visitors who found their way around using an app specifically designed for the event. Special attention was given to connected objects and solutions, which were available on 90% of the exhibitors' stands. Positioned at the center of the value chain, Rexel plays a leading role in developing the rapidly growing market of connected products and solutions.
In 2017, Rexel reduced its greenhouse gas emissions by 35.3% versus 2010 and thus surpassed its initial goal of -30% by 2020. The Group also doubled its sales of energy efficient products and solutions compared to 2011. These goals were reached thanks to the efforts made by all of the Group's subsidiaries.
In Sweden, 12 branches are 100% automated and always open: customers use a mobile app to pay for their purchases. In 62 other branches, they can save time by using self-checkout. Introduced in 2016, the app had been used for 11% of orders by the end of 2017.
Within the framework of renovating the buildings that house the Department Council of Isère, Rexel installed a management system for the traditional heating facilities. This simple and accessible solution enables users to personally program their office heating and track the consumption of each room using a mobile application. Its implementation has resulted in 15-20% energy consumption savings.
In 2017, Rexel won a call for proposals for a large project in Madagascar: PAGOSE (Project for the Improvement of Governance and Operations in the Electricity Sector) funded by the World Bank on behalf of JIRAMA, a producer and distributor of electricity and drinking water in Madagascar. Rexel presented a technically robust proposal, at the right price, that perfectly met a complex bill of specifications for the provision of power line and pole equipment for electrical distribution involving around 250 products.
In 2017, Rexel Austria implemented a TMS (Transportation Management System) enabling all its carriers to offer a “Track & Trace” service for their deliveries. All its customers now benefit from total transparency over the “last mile”, with electronic proof and photo of the delivery. The new system, which is Cloud-based and operated via a mobile app, has also helped simplify back office procedures and facilitated carriers' performance reporting.
Europe
Austria, Belgium, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Norway, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, the Netherlands, United Kingdom
A revised organisational structure in the United Kingdom
In the UK, four banners have been grouped together under the Rexel brand. This restructuring makes it possible to offer customers services that are perfectly suited to their needs. Using a proximity-based approach, this joining together means an expanded offering for customers, who will have access at the branches to 12,000 products with same-day or next-day delivery.
55 %
OF SALES
1,200
BRANCHES
16,000
EMPLOYEES
18
COUNTRIES
North America
Canada, USA
A multi-trade name model in the USA
In the United States, Rexel's business is organized on the basis of eight key geographical areas. With a strategy focused on numerous trade names and opening new branches, Rexel is adapting to local conditions while continuing to follow a single management model. This new national network is enabling the company to significantly increase the number of its customers and raises their level of satisfaction.
35 %
OF SALES
550
BRANCHES
8,500
EMPLOYEES
2
COUNTRIES
Asia-Pacific
Australia, China (including Hong Kong), India, New Zealand, Saudi Arabia, UAE
Rexel India expertise serving the agri-food industry
Rexel India is the automation equipment supplier for Chitale Dairy, one of the largest dairies in India with a sophisticated plant in Bhilawadi, in the state of Maharashtra. The range of automations provided by Rexel India enabled Chitale Dairy to improve its productivity and control its production costs and quality. Beyond this solution offering, Rexel India successfully built a partnership with its customer, both to ensure the successful integration of the equipment and to support the company in the evolution of its business and its adaptation to new technologies.
10 %
OF SALES
250
BRANCHES
2,500
EMPLOYEES
6
COUNTRIES
They act as a conductor, managing all branch activities including customer reception, administration, business development, and store layout.
"We are in charge of the day-to-day coordination of teams, operations and of the overall management of the branches, in permanent contact with our customers. We anticipate their needs and offer a customized service to support them as close to their business as possible and to retain them."
In the Expertise and Customer Relationship Center, experts and sales representatives are always ready to advise customers from their jobsite. Orders, information, follow-up, technical assistance or guidance on regulation: it is the remote service counter.
"We are available to our customers from their job-sites and we bring them fast and reliable solutions. It is the always-accessible remote service counter."
Rexel's expertise extends beyond its branches to fully support its customers in their home automation, renovation, multi-energy projects and more, thanks to its specialists in public contracts, housing, renewable energies, etc.
"Experts in energy solutions, we move as close as possible to our customers in order to bring them solutions adapted to the market development and tailored to the needs of their own clients, case-by-case."
They redesign and optimize the branch layout in order to facilitate customers' visits, enabling them to easily and quickly find what they are looking for and giving them the opportunity to talk to a salesperson whenever they need advice.
"We have the day-to-day responsibility to make the customer experience in our branches as simple and intuitive as possible, by promoting our services, product ranges and solutions."
From stock management to product shipment, the logistics center is the backbone that enables on-time deliveries at branches and large construction sites, for which dedicated stocks are set up with a unique ID system.
"Our main purpose is to ensure the product availability, to guarantee a reliable supply chain and to strengthen our expertise in order to offer our clients new services that will help them to be more efficient and to focus on their jobsites."
As the final link in the chain, delivery people guarantee that every order is delivered on time and in full, everytime.
"We meet our customers' exact expectations regarding procurement: the products must be delivered on time, with the highest level of service possible. Our customers are confident in our ability to ensure fast and reliable deliveries, regardless of constraints or urgency."
Multi-skilled and always ready to help, sales advisors welcome customers to the branch, recommend the best solutions for their projects, organize their orders and follow up on their activities on a daily basis.
“We provide our customers with the solutions they need and propose to them tracking services, to set up these solutions in a customized way, adapted to the ranges of products’ evolution.”
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