Ordering online and picking up your purchase at a branch or having it delivered to your work site, learning about a product's features from your smartphone, and checking its availability at the closest branch: Rexel offers its customers all of these options by multiplying the touchpoints in order to facilitate their purchasing process and optimize their project management.
The range of these touchpoints is constantly expanding: branch, call center, outside sales representative, technical center, EDI, webshop, web configurator, mobile applications, etc.
In 2017, two new major features were added to the webshops: card payment and automatic account creation. The latter allows customers to make immediate purchases. Currently available in Germany, France, and Sweden, this feature is expected to be implemented in Austria, the Netherlands, Norway, and the United Kingdom in 2018.
Webshop content also continued to develop, with various product presentation formats, 3D images, and videos. At the same time, the “chat” functions available in Belgium and the Netherlands, which are very popular with customers and lead to high conversion rates, were extended to Germany, Sweden, and France in 2017.